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        <title>AT&amp;T Then Cingular Then AT&amp;T.  What Next?</title>
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        <![CDATA[ AT&amp;T Prepares to De-Brand the Cingular Wireless Name. By STUART ELLIOTTPublished: January 12, 2007One of the biggest de-brandings in advertising history is to begin Monday when AT&amp;T, now the sole owner of Cingular Wireless, starts changing all Cingular marketing to adopt the AT&amp;T name.AT&amp;T will not disclose the budget for the campaign, which will continue for five or six months  leading to the partnership with Apple on the new iPhone, scheduled for midyear.A campaign last year... ]]>
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			<title><![CDATA[ AT&amp;T Then Cingular Then AT&amp;T.  What Next? ]]></title>
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			<description><![CDATA[ AT&amp;T Prepares to De-Brand the Cingular Wireless Name. <br><br>By STUART ELLIOTT<br><br>Published: January 12, 2007<br>One of the biggest de-brandings in advertising history is to begin Monday when AT&amp;T, now the sole owner of Cingular Wireless, starts changing all Cingular marketing to adopt the AT&amp;T name.<br><br>AT&amp;T will not disclose the budget for the campaign, which will continue for five or six months  leading to the partnership with Apple on the new iPhone, scheduled for... ]]></description>

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